Content development is the process of finding, selecting, and organizing information. It is the first step in producing effective websites, brochures, presentations, and other communication packages. The process includes:
  • identifying the target audience -
    What information do they want and how do they want to access it?

  • defining the desired outcome of the message -
    How will you know if the project is a success?

  • finding and selecting information -
    Includes interviews with experts as well as review of documents and related literature.

  • organizing information so it is easy to use and understand -
    Uses writing, page layout, navigation tools, and illustrations to keep the message clear.

This proven process guides the development of all kinds of communication projects:

For public information projects -

  • websites
  • brochures
  • exhibits and displays
  • curriculum support materials

For administrative projects -

  • grantwriting
  • reports
  • training materials
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Brenda Currin

Currin & Currin LLC
8645 Joe Currin Road
Oxford, NC 27565

919/693-4675